Role Development

Boulder house

Hey it’s Vinny! Here’s a proposal for my role development with Boulderhouse.

Marketing Assistant

I’ve really enjoyed my time working at Boulder house over the last few months and I’m honoured to be getting more involved joining the Marketing Team with this amazing company. 

I’m truly inspired by the level of care, time and effort put into creating an inclusive environment for the community. It’s incredible the impact this place has on people on people and it’s been cool to see it first hand. There is something truly special going on here and I feel fortunate to be around to document it.  

What makes me valuable in this position

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  • Although I am not an all star climber just yet, I’m really excited to dive into this culture and learn more about the world of climbing.

    As I absorb and learn more about climbing culture, I’ll be create stronger marketing content that resonates with our target audience.

  • Over the last few months I have built a good relationship with the staff.

    Jonny and I work well together and I’m excited to collaborate on more MKTG projects. I have also spent a lot of time with the setting team; they feel comfortable with me hanging out pointing the camera at them. We have fun creating content for the gym.

  • I studied Business and Entrepreneurship at Durham College and graduated with honours in 2020.

    Chapter 2

    Chapter 2 is my web design company I started to help passionate Artists and Non Profits stand out in the online space.

    Working with clients in different domains lead me to improve my market research skills. My goal is to become an expert in their field to ultimately find creative ways for them to stand out.

    It has been an extremely rewarding and inspiring experience seeing people create a life around what they love.  

    Diving into Culture

    Snowboarding has given me a unique perspective on marketing. I’ve had the opportunity to be an athlete used as a marketing tool as well as work on the other side of things as a videographer.

    I believe having this unique experience makes it easier to connect with the climbers in front of camera. I understand what they are going through because I’ve been there before.

    Most athletes also have a vision of how they want to be perceived. I want to work together to make them shine.

  • I want to create the best work possible for the gym and will be investing in some new gear to create sharper, brighter videos with better audio.

    The gear I plan on purchasing:

    • Panasonic AC160 videocamera ($1600)

    • Rhode Microphone ($200)

    • Video Tripod ($200)

    • Canon G10 point and shoot ($300)

  • Although gear is cool, it takes more than the professional equipment to create memorable Marketing content. Creativity is not a skill you can pick up off the shelf. It takes time to develop and refine.

    Luckily thats what I’ve been doing over the last 10 years and have built a strong foundation behind the lens.

  • I am truly passionate about Boulder House. I have really enjoyed working here the past 4 months and want to contribute to the business continued success. I want put in the work to collaborate with Jonny to create the best marketing materials possible.

New Roles and responsibilities

Content Creation & Managment

Assist Marketing Manager with creating, scheduling, posting content across social media, email newsletters, and digital ad campaigns.

Project Coordination

Assist Marketing Manager with tracking timelines, communicate with vendors/ teams, and ensure deliverables are met.

Event Coordination

Assist Marketing Manager with event logistics, material preparation, and participant communication.

For my new compensation, I believe $ 24 / hour is a fair starting wage for my new Role as a Marketing assistant.

for reset days we can work under a piece rate of $ 200 / video billed to chapter 2 designs

My thoughts

Life is expensive. Despite living simply, the cost of living in Victoria has impacted me. The cost of food and housing are high and seem to be ever rising which makes it difficult to live comfortably.

According to statistics Canada, the median Marketing Assistant in BC made $ 31.25 per hour in 2022 / 2023. I want to work towards being able to afford a comfortable life.

(I know, me and everyone else.)

statistic canada Hourly wage for Marketing assitant in Bc (2022 - 2023)

I want to put in the work to earn a higher wage.

What do you think?

I want to know what you think. My goal is to work with Boulder House as much as possible to provide long term value with the Marketing team. To kickstart this partnership, I want to keep my rate affordable so we can work together, learn from each other and implement impactful strategies. I’m excited to show you all the value I can provide for the business beyond the desk.

Thank you so much for this amazing opportunity.